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7 Ways to Give a Kickass Business Presentation

Business presentations don’t have to all be the same, and being in the audience during one doesn’t have to be sleep-inducing. It is possible to make every business presentation entertaining, informative and enjoyable for all parties involved.

Experts shared their best tips for creating and giving a killer presentation that will engage your audience and help you land the sale.

“A good business presentation … has one main point and everything is structured around that point. It doesn’t rely heavily upon PowerPoint or slides filled with text, and it allows time for discussion and asking questions.”

“No secret sauce, tech or gimmicks. What makes any presentation engaging and effective is to put the bottom line up front and then provide whatever backup data may be needed. I’ve seen many presentations where the story is dragged out and tension is built, as if the person was trying to make a movie. But … people are busy and need to deal with the issue and then move on.”

“Focus more on what you will say and how you will say it rather than on having the coolest slides. Not everything you say should be on your slides. No more than three sentences per slide. Present your best data, or no data at all – but not all your data.”

“The true meaning of the presentation is to engage with people and persuade them to your point of view, not just deliver chunks of information. Every presentation, no matter the subject, must be tailored specifically to the people you are talking to. If you tell an anecdote, don’t simply repeat the same story wherever you are – not only will it become stale, you’ll also fail to make a connection to the people you’re addressing.”

“What makes a good business presentation is practice, practice, practice! It’s just like sports. You have to repeatedly practice your presentation to improve it.”

“Authenticity is engaging. Too many presentations are technically proficient but lack heart. If you are not genuine, there will be an unbridgeable gap between you and your listeners. Authenticity is the most important element of an effective communication in any context.”

“A high energy level (is) the most important step to take in presentations. This applies to any type of speaking, any size audience and any topic. If you seemed bored or tired, that vibe will translate to your audience.”